Owning the exclusive rights can benefit Amazon in a few ways -- here's how its bet on the NFL could pay off handsomely. The NFL finalized its latest round of media rights negotiations, and one of the big standouts from the list of deals was Amazon's (NASDAQ:AMZN) bid for exclusive rights to Thursday Night Football. Amazon has partnered with the league to stream 11 Thursday night games since 2017, but it will take over the entire package from Fox, which has had it since 2018. What's more, the exclusive games could improve retention among existing subscribers. As a result, the NFL ad inventory can benefit the entire ad ecosystem on Amazon. It'll have pre-game and post-game shows, plus a "weekly slate of original NFL programming.". Prime Video members can set their own replays using X-Ray, and those replays will include stats specific to that play. Still, the game drew 11.2 million total viewers. Amazon gets Thursday night games, NFL nearly doubles TV deal The league took in $5.9 billion a year in its current contracts. These broadcasts will be made available on the co-streamers' respective Twitch channels. We'll go through all of those updates below. The 2017 NFL Thursday Night Football Schedule kicks off in Week 2 (Sept. 14) when the Houston Texans travel to face the Cincinnati Bengals. The third announcing crew is new to Amazon's Thursday Night Football broadcast in 2020, but that's not all that's changed. Amazon has partnered with the league to stream 11 Thursday night games since 2017, but it will take over the entire package from Fox, which has had it since 2018. First of all, the deal is an expansion of the Thursday Night Football package from 11 games to 15 games -- every Thursday night game on the schedule. Last year, the company's "other" revenue line item, which consists primarily of advertising sales, grew more than 50% to $21.5 billion. But $1 billion per year (plus production costs) is a big piece of the company's content budget. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Show full articles without "Continue Reading" button for {0} hours. That's truly what accounts for the big price tag. While you may not immediately think of Amazon when you wonder where to watch "Thursday Night Football," it's actually a beneficial option for those who have decided to cut cable. The online retailer is reportedly spending $1 billion per year for the games. It may be able to monetize that ad inventory better than any traditional media company as it delivers 100% of the ads in a digital environment, where targeting and measurement is more efficient and effective. With the addition of several hours of premium video ad inventory from the NFL deal, Amazon is dramatically expanding its ad offerings to marketers. Stock Advisor launched in February of 2002. The NFL and Amazon have a partnership for the 2018 season that allows the tech giant to live stream 11 “Thursday Night Football” games on Amazon Prime. Exclusive Thursday Night Football broadcasts may be enough to encourage any holdouts to Amazon's membership program to sign up in September, just ahead of kickoff. Amazon Prime Video will be the home of “Thursday Night Football” beginning in 2023 and will have 15 games rather than the current 11. Amazon is close to a deal to carry “many” Thursday Night Football games exclusively, rather than simulcasting them with NFL Network, The Wall Street Journal reported Wednesday. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. The league announced Thursday it's renewing TV rights with all of its existing broadcast partners and adding Amazon Prime Video as an exclusive partner for its Thursday Night Football … Adam has been writing for The Motley Fool since 2012 covering consumer goods and technology companies. In 2020, Amazon … He consumes copious cups of coffee, and he loves alliteration. It will get $113 billion over the 11 seasons of the new deals that begin in 2023, an increase of 80% over the previous such period, a person with direct knowledge of the contracts told The Associated Press. Amazon has not yet named which Twitch streamers will be participating in 2020. If you fall into that category, then this ends up being a perfect option for you. Historically, increased engagement with Prime's digital benefits like Prime Video has been correlated with better subscriber retention. The average Thursday Night Football game drew an audience of over 14 million last year, meaning there's strong potential for Amazon to engage a big chunk of its Prime members with the package. If none of those interest you, Amazon is adding a Scout’s Feed in 2020. Thursday Night Football is coming back to Amazon Prime for the 2018 season. This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. Here are all the details you need for watching “Thursday Night Football” — online or on TV, for free. But if you're a cord-cutter, chances are you use Amazon Prime and its streaming service as an alternative. Second, Amazon won't be competing with traditional television broadcasts for attention. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, including a deal with Amazon … Thursday night games will stream exclusively on Prime Video starting in 2023. He spends about as much time thinking about Facebook and Twitter's businesses as he does using their products. Amazon has thus far carried only one exclusive NFL broadcast — Cardinals-49ers on a Saturday afternoon last season. This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, Calif. Previously, the NFL held back some games as exclusives for its own cable network. Amazon lists the following as supported devices for the stream: In addition to the primary stream, Amazon will once again select a handful of co-streamers, who will provide their own commentary during the games. That's over 5% of total revenue for the company and likely a significant share of its gross profit. Online shopping for Thursday Night Football at Amazon.com. The game will be televised by the NFL Network at 8:25pm ET. The tech giant has held streaming rights for Thursday Night Football since 2017, but in their next deal, Amazon is expected to land more exclusive broadcasts of the primetime game.Currently, Amazon pays between $75 million and $100 million for their Thursday Night Football … That's important, because it means if people want to watch the Thursday games, they have to watch on Amazon. Amazon Prime Video returns for its third season of live-streaming the NFL’s “Thursday Night Football” this week, with some familiar faces and elements — along with some new tweaks.. Amazon is getting a lot for its money. Last year, Amazon had notable Twitch streamers TimTheTatman, NICKMERCS, GutFoxx and others who co-streamed the broadcast. **Week 16 matchup between the Minnesota Vikings and New Orleans Saints falls on Christmas Day, a Friday. However, Amazon's "Thursday Night Football" broadcast offers more than just being able to live stream the game without cable access. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. Exclusive rights to Thursday Night Football also mean exclusive rights to the commercial time during the broadcasts. We’re motley! FOX Thursday Night Football games will be available to stream on Amazon via Prime Video and Twitch in addition to NFL, FOX and FOX Deportes digital properties across devices. * MORE: Why Reddit banned the NFLStreams subreddit. Returns as of 04/02/2021. Amazon has partnered with the league to stream 11 Thursday night games since 2017, but it will take over the entire package from Fox, which has had it since 2018. Rejoice cord-cutters! Amazon is increasing what you can do with its X-Ray feature (available on all Fire TV, Android, and iOS devices) during the broadcast. And advertising is quickly becoming a big source of revenue for Amazon. "Thursday Night Football" will be made availble to Prime Video members and Twitch users. Combined with the potential improvements in Prime member growth, the company could see a nice payoff from this latest bet. Thursday Night Football started in 2006 with an eight-game schedule exclusively on NFL Network. Amazon has made a number of options available for the broadcast of your choosing. The average Thursday Night Football game drew an audience of over 14 million last year, meaning there's strong potential for Amazon to engage a big chunk of its Prime members with the package. What's more, the company has the ability to package those traditional TV ads during the football games with more targeted ads on its marketplace. With 142 million American consumers currently using Amazon Prime, retaining members is just as important as attracting new customers. The feature will also continue to give users access to simple box score stats and key insights. In its previous deal, Amazon only had a few advertisements per game, but as the broadcaster and distributor, the company will be able to sell every commercial slot during Thursday Night Football. Fox Deportes’ audio is also an option, featuring Adrián García Márquez and Rolando Cantú. Amazon had one exclusive game last year -- a dud of a match-up between Arizona and San Francisco on a Saturday. CBS is the league's longest-running media partner and has worked with the NFL since 1956. When the NFL’s new TV deals were announced, Amazon won the rights to Thursday Night Football. In one of a series of multi-year, megabucks deals the NFL closed on Thursday with assorted outlets, Amazon Prime will become the league’s exclusive Thursday Night Football … Instead, Amazon gets 15 exclusive Thursday night games while NFL Network is left with an undisclosed number of windows. The NFL first partnered with Amazon for Thursday Night Football in 2017. If you don't have a cable box and don't really watch network TV, then watching "Thursday Night Football" legally becomes challenging. Amazon spent a total of $11 billion on video and music content last year. Entering negotiations, the expectation had been that Amazon would again simulcast games with NFL Network. And NFL games have some of the highest engagement of any content on television or streaming. First of all, the deal is an expansion of the Thursday Night Football package from 11 games to 15 games -- … As such, these rights need to produce an outsized impact on Amazon's business in order to make them worth the price. It can retarget customers that already saw an ad on Thursday night with a tie-in on its homepage or in the search results. Amazon will carry all Thursday night games beginning October 8th, as Tom Brady and the new-look Tampa Bay Buccaneers take on the Chicago Bears. Market data powered by FactSet and Web Financial Group. However, Amazon's "Thursday Night Football" broadcast offers more than just being able to live stream the game without cable access. To access the X-Ray feature, simply flip your mobile device or click up on your Fire TV remote. A typical NFL game allows about nine minutes of ads per quarter. If you own an Amazon Fire TV Stick, the game will be featured prominently on your home screen. The NFL is giving Amazon Prime Video exclusive rights to Thursday Night Football — part of its new 11-year deal with TV networks valued at more than $100 billion. Why Reddit banned the NFLStreams subreddit, Oct 8 — Tampa Bay Buccaneers at Chicago Bears, Oct 15 — Kansas City Chiefs at Buffalo Bills, Oct 22 — New York Giants at Philadelphia Eagles, Oct 29 — Atlanta Falcons at Carolina Panthers, Nov 5 — Green Bay Packers at San Francisco 49ers, Nov 12 — Indianapolis Colts at Tennessee Titans, Nov 19 — Arizona Cardinals at Seattle Seahawks, Dec 3 — Dallas Cowboys at Baltimore Ravens, Dec 10 — New England Patriots at Los Angeles Rams, Dec 17 — Los Angeles Chargers at Las Vegas Raiders, Dec 25 — Minnesota Vikings at New Orleans Saints**. A savior came in the form of TNF’s streaming partner, Amazon. Stats will include time to throw, running speeds and completion probability, as well as trivia and relevant milestones. The standard Fox audio featuring Troy Aikman and Joe Buck will be available, as will the Amazon feed featuring Hannah Storm and Andrea Kremer. That's a substantial jump from the $100 million per year it was spending to simulcast broadcasts from Fox and ViacomCBS. And this … ... Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands: AbeBooks Books, art & collectibles: ACX Audiobook Publishing Made Easy: Alexa Actionable Analytics for the Web : Sell on Amazon Start a Selling Account: Like us on Facebook to see similar stories, Virginia becomes 12th state to ban gay/trans panic defense, Nets’ Kevin Durant ‘sorry’ public saw language he used against Michael Rapaport. The main broadcast will be available in the video above. Amazon has secured the rights to 'Thursday Night Football' in a $1 billion per year deal with the NFL. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, March 18, 2021 including a deal with Amazon Prime Video that gives the streaming service exclusive rights to "Thursday Night Football" beginning in 2022 (AP Photo/Reed Saxon, File) Two years after acquiring Thursday Night Football rights for $50 million (or $80 million, depending on how you count) and one year after Amazon re … And it isn't just stopping at producing the games. NFL on Prime Video: San Francisco 49ers vs. Arizona Cardinals As the NFL and its network partners near TV rights renewal deals, Thursday Night Football is heading to Amazon. On Twitch, the game will be made available in a number of ways, which we'll explain in more detail below. For Amazon, football season is also the kickoff to its biggest shopping season, so getting more Prime sign-ups leading into fall is a big opportunity for Amazon to showcase the value of the membership to new members and to drive sales growth. Cumulative Growth of a $10,000 Investment in Stock Advisor, Amazon Is Betting Billions on Thursday Night Football @themotleyfool #stocks $AMZN $VIAC $FOX, Here Are the Stocks That Could Win if the Economy Is Locked Down Again, Amazon Considered Opening Discount Stores for Electronics and Home Goods, Amazon May Have Revealed a Huge Risk in Its Latest Twitter Spat, Amazon Is Doubling Down on This Multibillion-Dollar Opportunity, Copyright, Trademark and Patent Information. Amazon is once again teaming up with Fox and NFL Network in 2020 to help broadcast "Thursday Night Football" games. And Amazon's first-party shopper data can inform marketers how much the ads on Thursday nights are worth. A massive piece of Amazon's content budget. 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